An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.
On June 17, 2003, I received a telephone call from my mother-in-law, who had accompanied my wife, Cheryl and son Seth to a basketball camp at the University of Florida. My mother-in-law, quite distraught, apprised me that Cheryl had a horrific accident. We lost Cheryl that day. At the age of 65, I found myself having to bring up 4 children 17 years and younger including one child who was mentally handicapped. I share with you my experiences bringing up my children to the present.
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